This is exactly how we work with you. Each step builds on the one before, and what we learn along the way shapes what comes next.
We start by looking at where you stand: your profiles, your past posts, your competitors and, most of all, your customers. Then we agree on goals and choose the two or three platforms where your customers actually spend time.
Every profile should look like the same business and make the next step obvious. We set up or refresh your bios, profile images, highlights, links and contact buttons, and line them up with your Google Business Profile and website.
We plan, script, shoot and edit content that fits each platform, led by short-form video. We can film with you, use what your team captures on a phone, or build animated and narrated reels like the ones below.
Presence comes from showing up consistently. We build a monthly calendar you approve in advance, then schedule and post everything at the times your audience is online.
Buffer, “How Often Should You Post on Instagram”, 2.1 million posts from 102,000 accounts, Aug 2025. Buffer notes that content quality matters most.
Social is a conversation. We answer comments and messages quickly in your voice, flag anything that needs you, and turn questions into bookings and sales.
We watch what's working on each platform and use it to shape your next calendar. We double down on the posts that bring customers and drop what isn't pulling its weight.
Bigger brands run social with written strategies, approval steps, account rules and reporting that reaches past likes. We bring the same system to every client, whatever the size. Every post goes through these eight stages, and nothing goes live until you approve it.
You tell us what's coming up: launches, events, offers, news and team changes. We add trends and what last month's results taught us.
You + MinairdWe build next month's calendar: every post's date, platform, theme, format, hook and call to action.
MinairdYou approve, change or cut ideas before anything is made.
YouScripts, shoot plans, filming, editing, design and captions. Big shoots get a full creative brief.
MinairdYou watch and read each finished post. Two rounds of changes are included.
YouApproved posts go out at the best times for each account, and we check every one once it's live.
MinairdComments and messages answered in your voice. Leads, complaints and anything sensitive come straight to you.
MinairdA monthly report: what worked, what didn't, and the three things we change next month.
MinairdLast month's report and a review call. This month's tests agreed.
Next month's intake. Filming days.
Next month's plan sent to you. Mid-month adjustment on Growth and Pro.
Plan approved. Production for next month starts.
Your brand, each location and the people customers follow all have different jobs. We write a plan for each, built on a few content pillars and recurring series, so every account looks like the same business and pulls in the same direction.
Awareness, reputation and the big story.
Local discovery and bookings near that location.
Trust and reach through a real person: experts, founders, chefs, doctors, talent.
Example pillars. We name yours in your own words during setup, along with a brand voice guide, platform plans and a quarterly campaign calendar.
We report every step from reach to revenue, and judge success on the steps closest to customers. You see results by account, location, person, campaign and type of content.
On every bio, Story and campaign link, so website visits and bookings show their source.
On every form and booking, plus a front-desk question for calls and walk-ins.
Every message that becomes a lead is logged with the account and post it came from.
One per platform or creator, so promotions can be counted.
Beats your average and brings clicks or leads? We make more of it, reuse it in email and on your site, and flag it to boost with paid ads.
Good reach but few clicks, or the other way round? We change one thing: the hook, the length, the call to action or the timing.
Still below average after a fix? We drop it and use the slot for a new test.
Tell us about your business and where your customers spend their time. We'll come back with how we'd build your presence and what we'd do first.