Show up big on social. Then make it yours.
We build your business a strong, steady presence on the platforms your customers use: the strategy, the content, the posting and the replies. Then we turn those followers into customers you can reach any time.
Texas Based · Available Everywhere
Reels that stop the scroll and say something.
The Monday briefing at the top of the page is Minaird's own, and so is The reach math on our Social Platforms page: researched, scripted, narrated and animated in-house, with every figure sourced on screen. We make the same kind of content for your business, alongside filmed video and photos.
- Data stories and explainers
- Behind the scenes, how-tos and customer stories
- Cut for Reels, TikTok, Shorts and LinkedIn
See sample posts for: Restaurants · Hotels · Wine bars · Small businesses
More than posts: a presence that builds your business.
Many agencies stop at likes. We connect your social presence to the rest of your business: your website, your customer list, your app and how you show up in AI search. Every number we share is one you can check.
You own everything: the accounts, the content and the customers.
Talk to usWhat customers ask us
Which platforms should my business be on?
The ones your customers use. In the US, 84% of adults use YouTube, 71% Facebook, 50% Instagram and 37% TikTok (Pew Research Center, 2025). We usually pick two or three platforms and do them well, rather than all of them badly.
How often should we post?
Consistency matters more than volume. Buffer's study of 2.1 million Instagram posts found 3–5 posts a week is the sweet spot for steady growth without burnout. Growth is gradual and every account is different. We set a calendar you can keep up month after month.
Do I have to be on camera?
No. Some of the best content features owners and staff, and we'll coach you if you want to. But we can also make animated and narrated videos, product and behind-the-scenes footage, and photo content without anyone on camera.
Who owns the accounts and the content?
You do. Your accounts, your content, your followers and your customer list stay in your name. If we ever part ways, everything stays with you.
How long before we see results?
Response times and posting consistency improve in the first weeks. Audience growth and sales build over months and depend on your market and budget.
Is this instead of hiring a social media coordinator?
For most small businesses and organizations, yes. We cover the social media duties of a coordinator role: strategy, content, posting, replies, analytics and staying on top of trends. Print, PR and events stay with your team. Influencer programs are available as an add-on: see our creator program.
Do you work with businesses outside Texas?
Yes. We're based in Texas and work with businesses anywhere. Most of the work is done remotely. For on-site filming outside Texas, travel costs are added to the quote and agreed with you before anything is booked.
Can you post in more than one language?
Yes. We create content and answer messages in the languages your customers speak, including Spanish.
Let's make your business impossible to scroll past.
Tell us about your business and where your customers spend their time. We'll come back with how we'd build your presence and what we'd do first.