Minaird · Sample work · Restaurants

What your restaurant could look like on social.

Plates people book a table for, a dining room worth dressing up for, and a kitchen worth following. Here's a sample of the posts and videos we make for fine-dining restaurants and steakhouses.

Sample content for a fictional business, created by Minaird

Ashworth Prime

Fine-dining steakhouse · Houston, Texas · fictional

Instagram post YouTube video iPhone app Market report
AP
ashworthprimeHouston, Texas
A warm steakhouse dining room with a wood-slat ceiling and red leather chairs, text: The Prime Ribeye, tonight at Ashworth PrimeBordelaise sauce poured over a seared ribeye beside a glass of wineA dry-aged bone-in rib beside a bottle of red wine on a white tableclothA diner cutting into a perfectly cooked steak
1/4
ashworthprime The Prime Ribeye 🥩 Dry-aged 45 days in-house, butter-basted with thyme and finished with bordelaise, poured at your table. Swipe for the plate, the cut and the pairing. Reservations open daily at 10am. #steakhouse #finedining #dryaged #houstonfood #datenight
View all 134 comments
alexandra.dines Anniversary dinner booked 🥂 can we request a corner booth?
ashworthprime Congratulations, Alexandra! A corner booth is yours. We'll have something special at the table 🥂
3 hours ago
What it does for you

One post, one reason to book tonight.

Four swipes walk a guest from the dining room to the plate, the pour and the pairing. Then the caption tells them when reservations open.

  • A caption that names the dish, the detail and the booking time
  • Hashtags and a location that put you in front of Houston diners looking for a steakhouse
  • Comments answered in your voice: here, a corner booth for an anniversary dinner
0:31

The Prime Ribeye: dry-aged, butter-basted, carved to order | Ashworth Prime

AP
Ashworth Prime18.6K subscribers
62K views · 2 weeks ago
45 days of dry-aging, a butter baste with thyme and garlic, a sommelier's pour and a seat in the Ashworth Room. Thirty seconds of an evening with us.
What it does for you

Thirty seconds that make people hungry.

A photo shows the steak. This shows the dry-aged cut, the butter baste and the sommelier's pour, and it keeps turning up in YouTube and Google searches long after it's posted.

  • On-screen text and music, so it works with the sound off
  • A title and description written to be found by people searching for a steakhouse
  • Cut into Reels and Shorts from the same clips
9:41
What it does for you

Ashworth Prime, in their pocket.

Reservations, check-in from the car, the Prime Club card and gift cards, all on your guests' phones, with a live dashboard for you.

  • Reserve a table and check in from the car
  • Prime Club card with rewards and Apple Wallet
  • The menu, gift cards and steak kits to go
  • Tonight's reservations and a live owner dashboard
Open the app full screen

A working sample: tap around. Under More, the owner gets Operations, a live dashboard with charts by our Analytics Team, and a narrated monthly report. More examples on Apps.

Busy dining rooms, thin margins.Restaurant industry report · One Caye Analytics · October 2026 · 4:47
What it does for you

Busy dining rooms, thin margins.

Guests keep spending and Houston's dining scene is growing, but costs are squeezing profit, and at the top end guests are paying for experiences more than the classic dinner.

  • Market research, surveys and Google searches in one short, narrated video
  • Every figure has its source on screen
  • A new report each month, so you see what changed
Get this report free for a month

This is real industry data, not sample content: every figure has its source on screen. The first month is free; after that Industry Trends is $149 a month. More about Industry Trends.

Fictional business. Likes, comments, views and subscribers are illustrative. The app is a working sample with fake data. Photos and video clips: Pexels (free to use). Music: “Smooth Lovin” by Kevin MacLeod (incompetech.com), licensed under CC BY 4.0.

Why this works

Posts with a purpose, not just pretty pictures.

Every post and video has a job: bring people in, give them a reason to act, and build trust over time. We focus on Instagram and YouTube, where your customers spend their time, and cover the other platforms too.

A plate worth booking for

One stunning dish, shot the way it looks at the table, gives people a reason to reserve tonight, not someday.

The room sells the night

Carousels and videos of the dining room and bar show the experience, not just the menu.

Replies with white-glove service

Fast, gracious answers to booking questions carry your hospitality onto social.

A typical month

What we'd post for a restaurant like yours.

A monthly calendar you approve before anything goes live, mixing these kinds of posts and videos.

  • Signature dishes and chef's specials
  • Kitchen and chef's-table videos on YouTube and Reels
  • Wine pairings and sommelier picks
  • The dining room, private rooms and events
  • Guest celebrations, reshared with thanks
  • Holiday menus and reservation pushes
Minaird Social Media

Want posts like these for your business?

Tell us about your business and we'll come back with how we'd build your presence. Packages start at $750 a month, and your own iPhone app is an add-on.

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