What's included

Everything a big presence needs, in one team.

Pick what you need now and add more as you grow, including a creator and influencer program. You approve the content plan before anything goes live, and you always own your accounts and content. See how we work.

Strategy & audit

Goals, platforms, audience and competitors, reviewed every quarter.

Content creation

Short-form video, photos, carousels, stories and captions.

Calendar & posting

A monthly plan you approve, scheduled and posted for you.

Community management

Comments, messages and reviews answered fast, in your voice.

Insights & improvement

Platform analytics used to keep improving what we post.

New · Creator & influencer program

Creators who bring customers, not just likes.

We find, brief, pay and measure the creators, influencers and customer ambassadors who fit your business, then reuse their best posts in your own content and ads. Every partnership is tracked from post to booking.

Customer ambassadorsAny size

Real customers sharing real results.

Your experts and staffAny size

Trust from the people who do the work.

Nano creators1k–10k followers

Local reach and high trust at low cost.

Micro creators10k–100k followers

Targeted reach in your niche or city.

Larger creators and partners100k+ · local brands

Launches, big moments and shared audiences.

How we choose creators

Every creator is scored out of 100. Only those scoring 70 or more are approached, and you approve the shortlist.

Audience fit30 pts
Engagement quality20 pts
Style fit15 pts
Authenticity15 pts
Past results10 pts
Brand safety10 pts

What every agreement covers

Written down before anyone posts, so there are no surprises.

  • Clear deliverables: which posts, on which platforms, by when.
  • Draft review: we see every post before it goes live.
  • Proper disclosure: the paid-partnership label and a clear #ad on every paid or gifted post, as the FTC requires.
  • Usage rights: permission to reshare on your accounts and run the best posts as ads.
  • A tracking link and offer code for each creator, so we can count clicks, leads and bookings.
  • Paid on results delivered: gifted, flat fee, fee plus commission or a monthly ambassador retainer, agreed with you up front.
1 · Brief and budget

Goals, audience, budget and what a great post looks like.

2 · Shortlist

Creators found and scored; you approve who we contact.

3 · Partner and post

Terms agreed, visits arranged, drafts reviewed, posts go live.

4 · Measure and rebook

Cost per customer for every creator. The best are rebooked; the rest aren't.

Added to any package, quoted to your goals and budget. Creator fees are agreed with you before anyone is booked. Healthcare and other regulated businesses: your compliance lead approves every script.

Ask about creators
Minaird Social Media

Let's make your business impossible to scroll past.

Tell us about your business and where your customers spend their time. We'll come back with how we'd build your presence and what we'd do first.

Talk to us about socialSee pricing