Why social, why now

Your next customers are scrolling right now.

Social media is where people discover businesses, ask questions and decide what to buy. A strong presence puts you in front of them every day. A weak or silent one sends them to a competitor.

5.79B

social media user identities worldwide, about 70% of everyone on earth.

DataReportal / Kepios, Apr 2026
49%

of consumers use social media to find new small businesses. 40% use search engines.

Constant Contact, Jun 2026
$100B+

in US social commerce sales expected in 2026, up about 18% in a year.

eMarketer forecast, 2025
73%

of consumers will buy from a competitor if a brand doesn't respond on social.

Sprout Social Index, Jan 2025

Where Americans spend their social time

Share of US adults who use each platform

YouTube84%
Facebook71%
Instagram50%
TikTok37%
WhatsApp32%
Reddit26%

Pew Research Center, “Americans' Social Media Use 2025”, 5,022 US adults, Nov 2025. Scale 0–100%.

What small business owners say

Social works. Doing it alone is the hard part.

76%

of US small businesses say social media helps their business performance.

Verizon / Morning Consult, May 2025
68%

of small business owners expect social to drive the most value in 2026. Email is next at 41%.

Constant Contact, Feb 2026
47%

of small business owners handle all of their social media themselves.

Constant Contact, Jun 2026
41%

feel very confident their business would survive if social media disappeared.

Constant Contact, Jun 2026
Sources

Where the numbers come from

Checked October 2026. Forecasts are labelled as such. Vendor studies (Sprout Social, HubSpot, Buffer, Constant Contact) use their own data and definitions. Inbox and insight panels on this page are illustrative.

  1. DataReportal / Kepios, “Digital 2026 Mid-Year Global Update”, Apr 2026. datareportal.com
  2. Pew Research Center, “Americans' Social Media Use 2025”, Nov 20, 2025. pewresearch.org
  3. Constant Contact, Small Business Now Q2 2026, Jun 10, 2026. constantcontact.com
  4. Constant Contact, “Small Businesses Double Down for 2026”, Feb 11, 2026. constantcontact.com
  5. eMarketer, “US Social Commerce Sales Will Surpass $100 Billion in 2026” (forecast). emarketer.com
  6. Sprout Social, 2025 Sprout Social Index press release, Jan 7, 2025. sproutsocial.com
  7. Sprout Social, “Social media customer service statistics to know in 2026”, Sep 8, 2026. sproutsocial.com
  8. Verizon, 2025 State of Small Business Survey (Morning Consult), May 20, 2025. verizon.com
  9. HubSpot, Marketing Statistics (2026 State of Marketing Report). hubspot.com
  10. Buffer, “How Often Should You Post on Instagram”, Aug 13, 2025. buffer.com
Minaird Social Media

Let's make your business impossible to scroll past.

Tell us about your business and where your customers spend their time. We'll come back with how we'd build your presence and what we'd do first.

Talk to us about socialSee pricing