Minaird · Sample work · Wine bars

What your wine bar could look like on social.

A bottle worth crossing town for, a room people want to linger in, and a reason to come back next week. Here's a sample of the posts and videos we make for wine bars and cocktail bars.

Sample content for a fictional business, created by Minaird

Vespera Wine Room

Wine bar · Houston, Texas · fictional

VW
vesperawineroomHouston, Texas
A bartender pouring red wine, text: This week, 2016 Barolo, Piedmont, ItalyA wine bar with a wall of bottles and red chairsA glass of red wine by candlelight
1/3
vesperawineroom This week's bottle: 2016 Barolo from Piedmont 🍷 Rose, tar and dark cherry, decanted and poured by the glass while it lasts. Swipe for a seat at the bar. Walk-ins welcome after 6. #winebar #barolo #piedmont #houstonwine #winelover
View all 96 comments
sommelier.sara A 2016 Barolo by the glass?! See you Thursday 😍
vesperawineroom We'll save you a seat at the bar, Sara 🍷
4 hours ago
What it does for you

A bottle of the week that fills the bar.

A weekly featured bottle gives regulars a reason to come back and newcomers a reason to visit. This post names the wine, the tasting notes and when you can walk in.

  • The region, the vintage and the tasting notes in the caption
  • “Walk-ins welcome after 6”, so newcomers know they can just show up
  • Replies that save a seat: here, a Thursday spot at the bar for a sommelier
0:31

2016 Barolo: from the hillside to your glass | Vespera Wine Room

VW
Vespera Wine Room9.7K subscribers
27K views · 1 week ago
This week's featured bottle: the vineyards, the cellar, the decant and the first pour, with our tasting notes.
What it does for you

Sell the evening before anyone walks in.

The vineyards, the cellar, the decant and the first pour, with tasting notes, in 31 seconds. The candlelight and the pour do what a menu can't.

  • A title and description written to be found by people searching for wine nearby
  • The same clip works on YouTube, Instagram and your website
  • Cut into Reels from the same footage
9:41
What it does for you

Vespera Wine Room, in their pocket.

Seats at the bar, tasting nights, the wine list and the Cellar Club card, all on your guests' phones, with a live dashboard for you.

  • Save seats and book tasting nights
  • The wine list, bottles to go and Cellar Club
  • Club card with a tasting passport
  • Tonight's bookings and a live owner dashboard
Open the app full screen

A working sample: tap around. Under More, the owner gets Operations, a live dashboard with charts by our Analytics Team, and a narrated monthly report. More examples on Apps.

Fewer drinkers, more choices.US bar industry · October 2026 · 1:33
What it does for you

Fewer drinkers, more choices.

Only 54% of American adults drink, a record low, and a drink out costs far more than one at home. Guests still go out, but they order differently: zero-proof drinks and ready-to-drink cocktails are rising.

  • Market research, surveys and Google searches in one short, narrated video
  • Every figure has its source on screen
  • A new report each month, so you see what changed
Get this report free for a month

This is real industry data, not sample content: every figure has its source on screen. The first month is free; after that Industry Trends is $149 a month. More about Industry Trends.

Fictional business. Likes, comments, views and subscribers are illustrative. The app is a working sample with fake data. Photos and video clips: Pexels (free to use). Music: “Gymnopedie No 1” by Kevin MacLeod (incompetech.com), licensed under CC BY 4.0.

Why this works

Posts with a purpose, not just pretty pictures.

Every post and video has a job: bring people in, give them a reason to act, and build trust over time. We focus on Instagram and YouTube, where your customers spend their time, and cover the other platforms too.

A bottle to talk about

Featuring one region or vintage each week gives regulars a reason to come back and newcomers a reason to visit.

Atmosphere you can feel

Candlelight, the pour and the room, on video, sell the evening before anyone walks in.

Replies that fill the bar

Quick answers about bottles, tastings and seats turn comments into a full room.

A typical month

What we'd post for a wine bar like yours.

A monthly calendar you approve before anything goes live, mixing these kinds of posts and videos.

  • The bottle of the week, by region or vintage
  • Pours, decants and tasting notes on video
  • Tasting nights, pairings and events
  • The room, the bar and the cellar
  • Guest nights out, reshared with thanks
  • Holiday bottles and gift sets
Minaird Social Media

Want posts like these for your business?

Tell us about your business and we'll come back with how we'd build your presence. Packages start at $750 a month, and your own iPhone app is an add-on.