Minaird · Sample work · Small businesses

What your business could look like on social.

Products people want, a story people remember, and a reason to come in this week. Here's a sample of the posts and videos we make for local businesses.

Sample content for a fictional business, created by Minaird

Petal & Pine

Neighborhood flower studio · Houston, Texas · fictional

P&P
petalandpine.studioHouston, Texas
Peony bouquets wrapped in kraft paper in a flower shop, text: Peony season is here
petalandpine.studio Peony season is officially here 🌸 Our weekend bouquets are filling up fast, so order by Thursday for Saturday pickup or same-day delivery nearby. #houstonflorist #peonies #shoplocal #flowerstudio #weekendflowers
View all 58 comments
lauren.b.makes These are gorgeous! Can I order one for Mother's Day?
petalandpine.studio Absolutely, Lauren! Pre-orders open next week. We'll save you a spot 🌷
1 day ago
What it does for you

Timely posts that turn likes into orders.

“Order by Thursday for Saturday pickup” gives the post a deadline and a next step, so the people who like it can act on it right away.

  • A clear call to action with a date, right in the caption
  • Local hashtags for people searching for a Houston florist
  • Replies that turn comments into customers: here, a Mother's Day pre-order
0:27

How we build a wedding bouquet in 10 minutes | Petal & Pine

P&P
Petal & Pine5.2K subscribers
19K views · 2 weeks ago
From bucket to bride: choose the blooms, wire the delicate ones, build the shape and add the final touches.
What it does for you

Show your skill and become the local expert.

A 27-second how-to builds a wedding bouquet from bucket to bride. Showing your skill on video makes you the local expert people choose.

  • Behind-the-scenes footage you already have, edited for phones
  • Points people to wedding consultations and workshops
  • Cut into Reels and Shorts from the same clips
9:41
What it does for you

Petal & Pine, in their pocket.

Bouquet orders for pickup or delivery, workshops and the Petal Club card, all on your customers' phones, with a live dashboard for you.

  • Order bouquets for pickup or same-day delivery
  • Book workshops and wedding consultations
  • Petal Club card with stamps and rewards
  • Today's pickups and a live owner dashboard
Open the app full screen

A working sample: tap around. Under More, the owner gets Operations, a live dashboard with charts by our Analytics Team, and a narrated monthly report. More examples on Apps.

Oil hit $100. The rigs came back. The jobs didn't.US oil and gas · October 2026 · 1:42
What it does for you

Oil hit $100. The rigs came back. The jobs didn't.

Prices jumped after the Iran war began in February and rigs are rising, but costs are running hotter than hiring, and field theft is now a real operating risk in the Permian.

  • Market research, surveys and Google searches in one short, narrated video
  • Every figure has its source on screen
  • A new report each month, so you see what changed
Get this report free for a month

There's no report for flower shops and gift stores yet, so this is the Houston economy around you: the oil and gas report. This is real industry data, not sample content: every figure has its source on screen. The first month is free; after that Industry Trends is $149 a month. More about Industry Trends.

Fictional business. Likes, comments, views and subscribers are illustrative. The app is a working sample with fake data. Photos and video clips: Pexels (free to use). Music: “Carefree” by Kevin MacLeod (incompetech.com), licensed under CC BY 4.0.

Why this works

Posts with a purpose, not just pretty pictures.

Every post and video has a job: bring people in, give them a reason to act, and build trust over time. We focus on Instagram and YouTube, where your customers spend their time, and cover the other platforms too.

Products people want this week

Timely posts with a clear call to action, like "order by Thursday", turn likes into sales.

How-to videos build trust

Showing your skill on YouTube and Reels makes you the local expert people choose.

Replies that turn into orders

Answering questions fast, in your voice, turns comments into customers.

A typical month

What we'd post for a local business like yours.

A monthly calendar you approve before anything goes live, mixing these kinds of posts and videos.

  • New products and seasonal favorites
  • Short how-to and behind-the-scenes videos
  • Offers, events and pre-orders
  • Team and owner spotlights
  • Customer photos and reviews, reshared with thanks
  • Holiday campaigns planned ahead
Minaird Social Media

Want posts like these for your business?

Tell us about your business and we'll come back with how we'd build your presence. Packages start at $750 a month, and your own iPhone app is an add-on.